ABOUT
I have been in love with typography and design ever since I sold my first advertising campaign to my mom at the age of eight. A native of Little Havana, I began my career in Miami, branding everything from nightclubs to a gourmet market and café, before deciding to move to New York City in 1996.
The following year, I took a three-day freelance contract with Lifetime Television and those three days turned into an Art Director position that spanned 11 years. During that time I engineered the creative development of key art, consumer and b2b advertising, sales kits, packaging, and art directed countless photoshoots.
In 2008, I returned home and continued to work in branding, concept development and design for clients like Oxygen Media, BBC America, Paramount Pictures, Summit Entertainment, New Line Productions, WEtv and most recently Telemundo.
I currently live in Miami with the love of my life, three tiny dogs and two enormous cats. Also, I am a twin so it should be noted that I have some magical powers.