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CELIA
SERIES LAUNCH
TELEMUNDO
This campaign proved true to the incredible production value of the series based on the life of the legendary Celia Cruz. Each element carried a nostalgic feel, even in the digital space.
Components included iconic key art, aged photos that came to life, a Selfie with Celia App, a digital scrapbook press kit and era-specific photography and album covers for use on social media.
DIGITAL PRESS KIT
ERA PHOTOGRAPHY
SELFIE WITH CELIA APP
SOCIAL MEDIA PROMOTION
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