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LONELY GUYS UPFRONT CAMPAIGN
LIFETIME NETWORKS
What were the consequences of Lifetime's stellar ratings in all female demos? Lots of lonely guys.
This incredibly successful trade campaign included a musical invitation that played "Lonely Days, Lonely Nights" by the Beatles, trade ads, OOH and "The Official Lonely Guys Harmonica and Guide to Coping" reminder. As a result, Lifetime's Upfront presentation received the highest attendance in the Networks' history.
The campaign went on to win three Gold PromaxBDA Awards including Total Package Design.
GOLD BDA - Total Package Design
GOLD BDA - 2-D Promotional Kit
GOLD Promax - Marketing Presentation
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